How we develop products

1.Scientific perspective

Every athlete has different training needs in their discipline. However, this is not true of nutrition. In fact, it's a proven fact that when it comes to nutrition, there are common basics and rules that apply equally to all athletes (especially if you want to continuously improve, regardless of level or age). You may be a long-distance runner, athlete, professional cyclist, hobby runner, or you just like going to the gym - your body still needs the same nutrients to rely on to perform better, recover properly, and give you the opportunity to improve. We know this fact, which is why we design products that offer you positive nutritional benefits no matter what sport you play and at what level.

2. Personal aspect

We are obsessed with great taste and have high standards for quality. Naturally, we are not satisfied with the usual range of products on the market. In fact, it is common practice that products are produced with a compromise between quality, price and taste. However, we know that this does not have to be the case and that it can be done differently - better. What's more, you won't find any sugar-sweetened products pretending to be "healthy" or "low-carb" products full of artificial ingredients and polyols that have no benefit (on the contrary, they have laxative effects). That's why we make our products sensibly, so that you can enjoy them for the long term, taste them and they don't give you indigestion.

3.Research

We do not argue, speculate or fabricate. We know exactly what we are doing. We know in detail the function of every ingredient in each of our products. That's because we rely on science, data and common sense. When we create our own recipes, we go through the nutritional facts, the individual product ingredients, the flavor profiles and all the possible variations of the final product. Finally, through extensive testing in a variety of conditions (like pre-workout or pre-race) that we do on ourselves, we select the one that suits best and fulfills its purpose.

4. Development

When two companies do the same thing, it's not the same thing. We have a clear vision of the final product. That's why we have built a trusted network of top-quality, professional European food producers who are able to meet our highest standards. We will not settle for anything ordinary. We develop our own recipes and flavours and know what we put into our products and why.

5.Testing

Before we release any product, we test it on ourselves in different situations. As athletes, we know that our bodies react differently before training and before a race. Before we launch our products, we need to be 100% sure that they won't make you feel heavy or upset your stomach. At the same time, we make sure they provide important nutrients and that you enjoy eating them.

6.Storage

We use state-of-the-art warehouses to keep all products safe at the necessary temperatures until you can enjoy them. At the same time, our shipping is so fast that if you can order before 1pm, we'll deliver your order to your door or drop box the next morning.